18th Global Investment Immigration Summit, End-to-End Campaign Delivery
BLS Global
Role: Campaign Lead & Creative Direction
Agency: BLS Global
Scope of work
BLS Global is a UK-based investment immigration platform connecting high-net-worth individuals with global residency and citizenship opportunities.
For their 18th Global Investment Immigration Summit (GIIS IRES), held in Delhi in April 2025, I led end-to-end campaign and creative delivery, managing everything from initial brief to post-event communications. This included social media design and scheduling, event guides, emailers, Meta ad creatives, marketing videos and localised voiceover content tailored for an Indian HNWI audience."
The core challenge was balancing BLS Global's established global brand identity with content that felt genuinely local and relevant to a high-net-worth Indian audience. I used AI tools including ChatGPT and Freepik AI for initial concept generation, then refined everything to brand standard. For voiceovers, I recorded and edited them myself using Adobe tools, ensuring the warmth and authenticity that the audience needed.
Challenge
Deliver a cohesive multi-channel campaign that balanced BLS Global's global brand identity with content tailored for a high-net-worth Indian audience, across social, video, email and print, within tight event deadlines.
600+ Event registrations . 32.6K Meta reach . 93.4K Meta impressions . 2 Trade association partnerships
Primary Elements
Social media posts
The campaign reached 32.6K people and generated 93.4K impressions through Meta, part of a wider multi-channel campaign that drove 600+ event registrations across Meta, email and WhatsApp.
Outcome
Promotion video for Meta ads and social media
Emailers