GIIS IRES Delhi 2025 Creative Campaign

BLS Global

Role: Graphic designer Agency: BLS Global

BLS Global is a UK-based multimedia platform and a recognised name in the investment immigration space, connecting high-net-worth individuals with global residency and citizenship opportunities.

For their 18th Global Investment Immigration Summit (GIIS IRES) held in Delhi, April 2025, I led the full creative execution — from social media design and scheduling to event guides, emailers, marketing videos, and voiceovers tailored for the Indian audience.

The goal was to deliver cohesive, high-impact assets tailored for both a global brand identity and a local Indian audience. While I used tools like ChatGPT and Freepik AI to help generate some visuals and copy concepts, AI voiceovers lacked the human warmth needed for effective messaging. To maintain authenticity, I recorded and edited the final voiceovers myself using Adobe tools, ensuring they felt natural and engaging.

Challenge

Primary Elements

Social media posts

The event was a success, drawing 600+ registrations through a mix of Meta ads, emailers, and WhatsApp marketing. Digital engagement was strong across platforms, and the event received positive feedback from both attendees and sponsors. The cohesive branding, consistent messaging, and localised voiceover content played a key role in boosting reach, trust, and overall impact.

Outcome

Promotion video for Meta ads and social media

Emailers